Welcome to Kids Imagination Zone.

A toy shop especially for children with big imaginations.  

If you are anything like us, you know there is nothing more magical than watching a child immerse into their own creative world, following wherever their imagination takes them.

AND it’s not just magical to watch, it’s a vital part of their development too, offering many exciting learning opportunities.

Find out more.

A Million Ways to Play

Often we choose a toy for our child with a purpose in mind and very often there imagination takes them on a different journey than we anticipated.

Explore 'A Million Ways to Play' Blog

Glitter Carnival Fairy Wings Fancy Dress - Child Playing

Today I'm going to be... ...a Magical Mermaid!

Shop Luxury Handmade Costumes