Welcome to Kids Imagination Zone

A toy shop designed especially for children with big imaginations.  

If you are anything like us, you know there is nothing more magical than watching a child immerse into their own creative world, following wherever their imagination takes them. AND it’s not just magical to watch, it’s a vital part of their development too, offering many exciting learning opportunities.

Learning through play is a process that enhances children’s ability to gain new skills whilst also taking care of their well-being and this is where we come in, with toys designed to support your child’s play encouraging them to imagine and explore.

At Kids Imagination Zone (or Kids IZ if you prefer) you will find a selection of toys, gifts and costumes from our brands Wobbly Jelly, Lucy Locket and Slimy Toad. You will also find content in our blog from our early years experts, giving you more ideas for activities to do with your child when they are using our toys.

Kids Imagination Zone is proud to be a family run business, with parents and grandparents at the heart of our business we love designing toys, gifts and costumes that will excite young children.

Through our brand Lucy Locket we have been designing luxury handmade costumes for almost 25 years and our gift lines for over 20 so we have a real understanding of what children love.